SEO Keywords and Content Creation: Business

What Is SEO to a Content Creator?

    Search Engine Optimization or the SEO tool is a behind the scenes algorithm that allows consumers to find available information on the internet using search engines. 

    For creators SEO is a tool used to help published content rank higher up in search engine results to gain more exposure to content and grow an audience. The algorithm is designed to scan the internet for quality content using AI Technology to scan content for keywords, quality content, and backlinking which either works for or against creators.

    There are levels to everything in life, and that also includes SEO. Meaning that when content is being created incorporating SEO Keywords properly is the beginning to understanding SEO as a whole.

Okay then, So What are SEO Keywords?

    SEO Keywords are the words and/or phrases most commonly entered into a search engine’s query by internet users requesting information about a specific topic, product or service.

     SEO Keywords should be incorporated into the content creation process early on to ensure proper optimization of the finalized creation which will lead to an increase in page rank on the most popular search engines.                Keywords can be blended into content gracefully throughout headings, titles, articles and even the comment sections. Include SEO keywords and phrases throughout the brainstorming, drafting and creating processes to build a strong foundation and work efficiently saving both time and energy. Proper use of keywords throughout content is a cost-effective marketing strategy for content creators such as bloggers, vloggers, streamers, influencers ghostwriters and more. 

Cool, So Where’s This SEO Keyword List?

    That’s the thing. Technically speaking there is no magical SEO Keyword List floating around the internet. Although there are several resources available to help creators better understand what internet users are searching for, it is ultimately up to the creator to produce their own SEO Keyword List through a process known as “SEO Keyword Research”. There are many ways to succeed in keyword research, however it’s as simple as opening up the homepage to a popular search engine and typing in the specified topic to see what suggested searches appear in the drop box beneath. This can also be done with search bars located on blog sites, social media platforms or vlog sites to collect SEO keywords and also gain quick intel on competition.

     SEO Keyword Research is best done during the brainstorming process of content creation as it provides an upcoming project with a customized SEO keyword list and potentially inspiring new ideas for information to include in content by providing insight on what consumers are searching for. 

    The information gathered from keyword research is also a tool that can be used to publish content in a way that the keywords flow seamlessly throughout an artist's work also. Publishing quality work that is built upon foundations laid by SEO keywords and phrases will almost always generate better viewer satisfaction than building great content only to awkwardly cram SEO terms and choppy transitions all over the place before sharing a (now lesser quality) piece of work with the virtual world. Quality work is just as important as incorporating SEO keywords and phrases. If the final creation produced is trash, no amount of SEO keyword use will change that. It is important to preview, edit, and preview again. (Repeat as needed)

With all of this being said. . .

    Content creators should approach SEO as an artform that has multiple levels/layers just as they approach their artform.

    Every single Sacred Ancient Monument built by the ancestors of both the Western and Eastern sides of the globe, residing throughout all hemispheres during pre-colonial eras, were approached by creators one fine detail at a time: level by level, layer by layer. 

    To spend countless hours, days, maybe even months on an amazing project deserves nothing less than a fighting chance to be featured in the sea of search results that come up when your craft is mentioned in a popular website or platform's search bar. Take the time to research SEO keywords and craft content that is built-upon the building blocks provided during the research process to maximize creator potential and gain the attention of an unfathomable number of people who came searching for exactly what is being presented before them. 

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